subliminal advertising

subliminal advertising
/sʌbˌlɪmɪn(ə)l 'ædvətaɪzɪŋ/ noun
advertising that attempts to leave impressions on the subconscious mind of the person who sees it or hears it without that person realising that this is being done

Marketing dictionary in english. 2015.

Игры ⚽ Нужно решить контрольную?

Look at other dictionaries:

  • subliminal advertising — ➔ advertising * * * subliminal advertising UK US noun [U] MARKETING ► advertising that uses images and sounds that the conscious mind is not aware of, in order to influence people and make them attracted to a product: »Subliminal advertising is… …   Financial and business terms

  • subliminal advertising — noun The insertion of subliminal images into the run of a cinema film, television programme, etc in order to exert subconscious influences on the viewer • • • Main Entry: ↑subliminal …   Useful english dictionary

  • subliminal advertising — noun advertising that uses images and sounds to influence consumers in a subliminal way …   English new terms dictionary

  • subliminal advertising — /səblɪmənəl ˈædvətaɪzɪŋ/ (say suhblimuhnuhl advuhtuyzing) noun a form of advertising, banned in many countries, which uses subliminal messages …  

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Subliminal — Sub*lim i*nal, a. [Pref. sub + L. limen threshold.] 1. (Philos.) Existing in the mind, but below the surface or threshold of consciousness; that is, existing as feeling rather than as clear ideas. [Webster 1913 Suppl.] 2. having or using an… …   The Collaborative International Dictionary of English

  • subliminal — (adj.) 1886, below the threshold (of consciousness), formed from sub below (see SUB (Cf. sub )) + L. limen (gen. liminis) threshold. Apparently a loan translation of Ger. unter der Schwelle (des Bewusstseins) beneath the threshold (of… …   Etymology dictionary

  • Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… …   Wikipedia

  • subliminal message —    or subliminal advertising    Flashing a message sometimes a graphic image, but usually a short text in one frame of a film or video. Played at full speed, such a message is barely perceived, particularly if the viewer isn t looking for it. The …   Glossary of Art Terms

  • subliminal — adj. Psychol. (of a stimulus etc.) below the threshold of sensation or consciousness. Phrases and idioms: subliminal advertising the use of subliminal images in advertising on television etc. to influence the viewer at an unconscious level.… …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”